Training Equips GIZ Staff and Partners with Skills to Tell Compelling Stories
Compelling stories have the power to move people to action. But many lack skills and knowledge to tell better stories that are captivating enough to spur action.
“I want to convince the members of the county assembly (MCAs) that there is value in investing resources in health care delivery. I want them to make health care priority when making budgetary allocation. But how do I present this case in a manner that makes them care and take action?”
These were the sentiments of one of the participants at the beginning of the one-day training workshop on story-telling and use of qualitative research as source of evidence. The workshop which was organised by GIZ Health Sector Programme ( GIZ HSP), on 7th October 2015, drew participants from the GIZ HSP and its partners from Kwale and Kisumu counties.
Participants learnt how to write compelling stories to communicate the purpose and results of their interventions. At the same time participants learnt how to conduct effective interviews to collect evidence and use qualitative research as evidence in telling compelling stories.
The workshop offered participants an opportunity to apply their newly acquired knowledge and skills. In groups, participants wrote results stories regarding their work, highlighting the results of their interventions. At the same time, participants had a chance to practice with their newly acquired knowledge on taking compelling photographs that were – literally – worth 1000 words. The winning photo captured people in action, taken at close range, showing the faces and emotions of those photographed.
Overall, participants demonstrated in-depth understanding and knowledge on writing compelling stories that could spur action and talking good photographs. They were enthusiastic to put their newly acquired skills and knowledge to practice.
“This training has equipped me with skills that will enable me to take better photographs that communicate to my audience. Henceforth, the pictures that I will be sending to Ministry of Health headquarters will be of better quality,” noted Jeremiah O. Ongwara Kisumu County Health Promotion Officer.
“With this training, I can now make a compelling case for increased budgetary allocation for health care. I am sure I can now convince the MCAs that investing in health sector makes economic sense. But it would be very beneficial if the County Health Management Team was trained on this,” observed one of the participants.
“In the course of my work, I have achieved a lot but writing these up in form of results stories has been a challenge due to lack of knowledge. Thanks to this training, I now know what to do and I will document these successes to represent the results of our interventions and share with partners,” noted Anne Odhiambo, the Kisumu Sub – County Health Promotion Officer.
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